Inside the ‘influencer Olympics’: What Coachella tells brands about gen Z

A gen Z reference point, Coachella is where you can see in real time how gen Z discovers, engages with and ultimately chooses brands. The post Inside the ‘influencer Olympics’: What Coachella tells brands about gen Z appeared first on SmartCompany.

This article is sourced from Trent Rigby. Click below to read the complete article on their official website.