Perfectly imperfect: The clothing and skincare brands turning small flaws into big sales

Australian brands are turning to imperfect packs, mystery boxes, and even perfectly imperfect sales to offload stock with minor imperfections or flaws. The post Perfectly imperfect: The clothing and skincare brands turning small flaws into big sales appeared first on SmartCompany.

This article is sourced from Eloise Keating. Click below to read the complete article on their official website.